Privacy Policy

Your privacy is treated with the same care as your experience. We collect only what’s necessary to support you - and we never sell your data.

1. Overview

This Privacy Policy describes how Lulu Soni Yoga LLC (“Company,” “we,” “us,” or “our”), doing business as Somatical, collects, uses, and protects your information when you access or use our website, services, and platforms available at www.lulusoni.com and any related domains, subdomains, or applications (collectively, the “Services”).

By using the Services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We collect information to provide and improve the Services.

a. Information You Provide

  • Name and email address

  • Billing and payment details

  • Account login credentials

  • Any information you submit via forms, emails, or support requests

b. Automatically Collected Information

  • IP address and approximate location

  • Device type, browser, and operating system

  • Pages viewed, time spent, and interactions

  • Streaming activity and usage behavior

c. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Keep you logged in

  • Understand engagement and usage patterns

  • Improve performance and user experience

You can adjust your browser settings to refuse cookies, though some features may not function properly.

3. How We Use Your Information

We use your information to:

  • Provide and operate the Services

  • Process payments and manage subscriptions

  • Communicate with you about your account or updates

  • Send newsletters and marketing communications (you may opt out at any time)

  • Improve platform performance and user experience

  • Maintain security and prevent fraud

4. Third-Party Services & Processors

We work with trusted third-party providers to operate the Services. These providers may process your data on our behalf, including:

  • Stripe — payment processing and billing

  • Arketa — hosting, video delivery, and membership management

  • Flodesk — email communications and newsletters

These providers only process your information as necessary to perform their services and are required to handle your data securely.

We do not sell your personal information.

5. Legal Basis for Processing (International Users)

If you are located in the European Economic Area (EEA), United Kingdom, or other regions with similar laws, we process your personal data based on:

  • Your consent

  • The necessity to perform a contract (e.g., providing access to your subscription)

  • Legitimate business interests (e.g., improving the Services)

  • Compliance with legal obligations

6. International Data Transfers

Your information may be transferred to and processed in the United States and other countries where our service providers operate.

By using the Services, you consent to the transfer of your information to jurisdictions that may have different data protection laws than your country of residence.

7. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access or request a copy of your personal data

  • Request correction or deletion of your data

  • Object to or restrict certain processing

  • Withdraw consent at any time

  • Opt out of marketing communications

To exercise any of these rights, contact us at the email below.

8. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Request disclosure of the personal information we collect and how it is used

  • Request deletion of your personal information

  • Opt out of the sale of personal data (note: we do not sell your data)

You will not be discriminated against for exercising your rights.

9. Data Retention

We retain your information only as long as necessary to:

  • Provide the Services

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

10. Data Security

We implement reasonable technical and organizational safeguards to protect your information.

However, no system is completely secure, and we cannot guarantee absolute protection of your data.

11. Third-Party Links

The Services may contain links to third-party websites or services. We are not responsible for their privacy practices.

12. Children’s Privacy

The Services are not intended for individuals under the age of 13, and we do not knowingly collect personal information from children.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Your continued use of the Services after changes are posted constitutes your acceptance of the updated policy.

14. Contact

If you have any questions or requests regarding this Privacy Policy or your data:

Lulu Soni Yoga LLC
Email: hello@lulusoni.com